For exterior home contractors. Palm Beach County first, then Broward.
Every backyard you finish is your next ad.
We put your finished work in front of homeowners within 20 miles who are planning that exact project, on Facebook and Instagram, and text them back before the other three bids do.
The actual problem
Homeowners get three bids. The first one to text back usually wins.
Referrals and a few Google reviews carry a good crew until the season slows. We put your real work in front of the right homeowners on purpose, every day, and make sure the ones who raise a hand hear from you in seconds, not the next morning.
- Ads built from your finished jobs and your crews, not renderings or generic graphics.
- Targeted to homeowners in the neighborhoods you actually want to work in.
- A form that asks what the project is, a budget range and when, before you drive out.
- Every request texted back in your company’s name within about 30 seconds.
- One weekly message with requests, cost per request and what booked.
What we run ads for
The projects homeowners plan for months.
High-ticket, outdoor, and judged on photos of finished work. That is exactly what Meta is good at.
Results
First campaign, first month: leads, quotes, booked jobs.
A wrap shop in Palm Beach County ran our system for 30 days on its own ad budget. Quote requests came in from day one, real jobs got booked from them, and the shop kept the campaign running into month two.
We don’t post a client’s numbers on our site. Lead counts, cost per request and job values are shared one on one. Ask and we’ll walk you through the real Ads Manager screen.
This was an auto client. The ads, the form and the follow-up system are the same ones we run for contractors. Connor built the follow-up side of this campaign.
What worked: the shop’s own installs, shot on a phone. Raw install video out-pulled every designed graphic we tested, by a wide margin.
How it works
Four steps. The first one is a conversation.
Most clients are live about a week after they say yes.
A 20-minute call, or we come to you
What you build, what a good job is worth, how many more you could take a month. If the answer is one, we’ll tell you ads aren’t worth it.
Ads from your finished jobs
Your pavers, your pools, your crews, shot on a phone. Homeowners trust real work from a real local crew over a rendering, every time.
A form that asks the right questions
What the project is, a budget range, and when they want it done. You see who’s serious before you ever drive out for an estimate.
A text back in 30 seconds, then the numbers
Every request gets a text in your name, then an email, then a nudge a day later. You get one weekly message: requests, cost per request, what booked.
Work
Campaigns, and the websites behind them.
Everything here is live for a paying client in Palm Beach County right now. We don’t put a client’s name or photos on our site until they’ve said yes, so names and links are on request.
Fleet wraps, West Palm Beach
Built from the shop’s own install footage. Leads from day one, jobs booked from them inside the first month, and the shop still runs the campaign today on its own ad budget.
Websites, too.
An outdated site rebuilt into one page that quotes fleet work, with the same form the ads use. Live in under a week.
New site and new domain, built from the shop’s own photos. Quote requests go to the owner’s phone and inbox.
Links to both on request.
Terms
One flat monthly fee. No setup fee, no contract.
The fee depends on your trade, your area and what we’re building, so we quote it on the first call, before you decide anything. Your ad spend goes straight to Meta on your card and never runs through us.
Ads + follow-up system
Flat monthly fee, quoted on the call
- Campaign built from your own jobs, refreshed as new work rolls out
- Lead form that qualifies before you call
- Automatic text and email follow-up on every request
- One weekly message with the real numbers
Ads + a new website
One monthly fee, site included
- Everything in the ads system
- A new one-page site that quotes the work you want more of
- Hosting, updates and photo swaps handled
- The same quote form on your site and in your ads
Website only
One-time build, then a small monthly fee to host and keep it current
- Built from your photos and your reviews
- Live in about a week, on your own domain
- Quote requests to your phone and inbox
- You own it. Leave any time and take it with you
The math we’d do with you. Our fee plus your ad spend is the real monthly cost, and we say it out loud on the call. One paver driveway usually covers a month. If your crews couldn’t take three or four more jobs a month, we’ll tell you not to hire us.
Questions owners actually ask
Straight answers.
What does it cost?
I ran Facebook ads before and got junk leads.
Do I have to sign a contract?
Who answers the leads?
Will you work with my competitor down the street?
How fast do leads start?
Do I need a new website?
Why only two trades?
What if I’m not either of those?
Who you’re dealing with
Two people. Each one only does one trade.
You get the person who built the campaign on the phone, not an account manager.
Cole Merbler
Car guy first. Cole sells it, shoots the creative at your shop and sends you the numbers every week. Wraps, PPF, tint, ceramic, detailing and boat work, Palm Beach and Broward.
Connor Mack
Connor built the text-and-email follow-up system behind the wrap-shop campaign above. He runs the home side end to end: pools, pavers, roofing, screen enclosures, pergolas, turf, outdoor kitchens and lighting.
Start here
Tell us what you want more of.
You’ll get a straight answer on whether ads make sense for your business and what we’d actually run. No charge for that part, and no pitch deck.